Beating the Competition

Are you in a market that seems saturated with other Investors all looking for the best Short Sale leads and Agents to present their deal to their short sale clients? Do you feel as if you’ve gotten to the table late?

Take heart. There is a lot you can do to get attention for your services even in a highly competitive marketplace.

Here’s a story to illustrate the point. When two hunters in a forest spot a lion running towards them, one hunter puts on his running shoes, while they other shouts, “Are you crazy? You can’t outrun a lion!” The wiser hunter replies as he sprints away, “I don’t need to outrun the lion; I only need to outrun you.”

As an Investor, your marketing does not have to beat out all of the competition initially in order for your business to thrive; you just need to do better than the back of the herd when you start out. With all the resources available to you, that should be easy to do!

Of course, the marketing materials with The Agent Magnet can canvas all of the real estate offices in your marketplace. Even small cities have one or two thousand Agents, and most of them will not have heard about the benefits of partnering with an Investor to complete Short Sales. Even those who have been pitched by other Investors have probably been given unprofessional and unsubstantiated presentations and will be impressed both with your depth of knowledge and professional marketing materials.

Second, almost every Agent knows of two or three potential Short Sales just among family, friends and neighbors they can offer to you when they feel comfortable with your professional approach to the Short Sale problem. It takes just three or four of these Agents from smaller brokerages to build a pipeline quickly.

Third, initially you may need to put in a little more marketing work to find motivated homeowners directly. You can find these by going to the court house and picking up the notice of default leads right after they are filed and several days before they are published in the legal notice papers in your area. You can also find them by culling through dismissed and discharged bankruptcies on Pacer and sending offers to buy their properties. You can skip-trace vacant house leads that others just leave to go to foreclosure. If you optimize your seller website for your local marketplace better than other Investors and Agents you’ll pick up the motivated sellers who look for help online more effectively than most of your competition who are not advertising properly online.

It just takes doing 5% more than others, or going a little out of the box in finding leads in order to start overtaking the pack. Be the Investor who offers more value to Agents and homeowners in your market, and you’ll find your business thriving soon. Then, when you have serious cash flow coming in, you can turn your business into a marketing machine that brings in hundred of leads and closes 3-5 deals per month outside of what you do with agents.